Hugh Hefner ‘s son Cooper has announced he’s quitting Playboy.
The 27-year-old had been the highest ranking Hefner in the family business, Playboy Enterprises, after his father’s death in September 2017.
But he’s said to have announced today that he’s stepping down from his role as chief of global partnerships to launch his own media and digital company that will feature adult content.
It comes once month after he tweeted the cryptic message: “In the end what we regret most are the chances we never took. How important it is for all of us to keep this sentiment in front of mind.”
According to The Hollywood Reporter , Cooper told his colleagues today that he is leaving his top executive post to start his own media brand, named the Hefner Media Corporation, that would be complete with his own digital platform called HefPost, featuring everything from news to adult content.
Sources close to Cooper tell the site he’s not cutting his ties with Playboy Enterprises completely.
He’ll stay on as an advisor to the company’s board and CEO Ben Kohn, who steers the company with CFO/COO David Isreal.
Cooper said: “Stepping away from my executive position at Playboy Enterprises was a difficult decision to come to, though it is the right decision to make.
“The spirit and values of our Rabbit will remain with me always, as I with it, and I look forward to continuing to provide support in a board capacity as an advisor to the company’s CEO.”
A Playboy representative confirmed the news with a statement from Kohn.
He said: “I thank Cooper for the passion he has brought Playboy and for his continued support as he transitions from a full-time role to an advisor. We appreciate his service to our country with his imminent Air Force Reserves duty and wish him luck with all of his future endeavors.
“I’ve been around Playboy since 2011 — first as an investor and, since 2016, as CEO — and I’ve never been more excited about the opportunities in front of us and both the team and strategy we have to help us attain them.”
Cooper also announced in March that he had joined the United States Air Force Reserves.
He said on Twitter : “Today I took an oath many others I respect and admire have taken. I am honored to serve my country in the United States Armed Services.”
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